Jeff is the big brain behind all the other big brains at Netfor. He leads the executive team, accountable for creating the vision, strategies, and tactics required to lead us into the future. He’s got a lot on his plate, but he never falters in his pursuit to unlock the potential in everything around him. That includes businesses, clients, employees, and himself. Outside of work, you’ll find him outdoors. Jeff loves camping and mountain biking, as well as staying home and grilling. He’s also called The Jukebox because once Jeff hears a few bars of a song, he can’t (or won’t?) stop singing or whistling it until he hears the next one. He’s the boss, so what can you do?

Jerry started in 1999 as a contract field technician. Today, he manages the operations of the company, from talent to enterprise technology and software development. Growing up, Jerry was that kid who took things apart to see what made them tick. But unlike most kids, he put them back together and made them better. He does that here, too.

After work, you’ll find him reading a novel, watching a good movie, or on his motorcycle with his wife of 30 years, touring the scenic roads of the Great Smoky Mountains.

Devon brings a builder’s mindset to Netfor, focused on turning smart strategy into measurable growth. With over a decade of experience across B2B technology, professional services, and go-to-market leadership, he’s known for aligning sales, marketing, and operations into systems that actually scale. Devon has helped organizations enter new markets, modernize revenue operations, and unlock growth through data-driven decision making and thoughtful technology integration.

When he’s not working on growth strategies, Devon enjoys giving back through volunteer work and staying curious, whether that’s digging into new ideas, new tech, or finding better ways to solve old problems. He believes the best results come from clarity, collaboration, and doing the work the right way.

David Cady is the mind behind how Netfor uses data, technology, and AI to work smarter every day. With more than two decades of experience and a career that began in finance before moving into technology, he has a talent for turning complex systems into tools people actually trust and use.

As Chief Technology Officer, David leads Netfor’s data, analytics, and AI initiatives, building reliable platforms that improve automation, reduce friction, and ensure the right information drives the right outcomes. Outside of work, he’s an author, a lifelong learner, and a devoted fan of metal music, often finding inspiration in both a good riff and a good idea.