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Why Indiana?

For most of the country, it’s that time of year again. Autumn breezes turn into cold, Northern winds that shake the rest of the leaves off the treetops. Window scrapers become a necessity in the mornings, and the evenings become dark & [...]

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Managing Customer Experience

Over the last few months, I have covered the emergence of customer experience and why customer experience is so important.  I want to finish things off by addressing how customer experience is managed on an ongoing basis and some practical [...]

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Shipping Success

When our client, major shipping retailer The UPS Stores asked for our help prepping for a major platform update on their POS system nationwide, we were pretty excited for the challenge. When they said this involved a trip to San [...]

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Hot Button Issues at HDI

Recently I had the pleasure of traveling to Chicago to participate in one of HDI’s round table forums. HDI is the leading professional association and certification body for the technical service and support industry. I’ve long been involved with HDI, [...]

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Why is Customer Experience So Important

Focusing on Customer Experience can be a strategic decision to move your company into a more differentiated market position or a reaction to market conditions.  In today’s markets, products become commoditized more quickly, price differentiation becomes more difficult to sustain [...]

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